Smile! The kids are back at school!

The summer holidays have finally come to an end – abruptly so, as far as the weather is concerned – and the kids are back at school. You’ve seen them through the six week break and got them fitted out with all the necessary uniforms, sports kits and numerous other ‘essentials’. Now it’s back to the daily routine of getting them up, breakfasted and out the door. Whether you are a parent or a grandparent, we are sure that you have well and truly earned yourself the right to take a little time out and invest in yourself now that you have a little more time to work with. So why not treat yourself to a shiny new smile to celebrate – and help fight off the autumn blues.

Why do smiles matter?

A warm, genuine smile is one of the most beautiful things a person can share with us. For parents, smiles help to convey feelings of warmth, affection, happiness and reassurance to your children. In the professional sphere, a smile can give an immediate impression of confidence, helping you to succeed. Indeed, surveys indicate that your smile is actually the first thing most people notice about you. Unfortunately, however, the natural brightness of your teeth will fade over the years, as a natural result of the things we eat and drink as well as other lifestyle factors. Luckily, with professional teeth whitening these effects are reversible – and so is the illusion of ageing created by dull, stained teeth. Best of all – it really doesn’t cost as much as you might have expected – our options start from just £249*.

Why choose teeth whitening?

Evidence shows that people who are happy with the appearance of their teeth are happier and more confident about themselves, and also perceived by others as being the same. This can have tremendous benefits for both your personal and professional life. Restoring the natural beauty of your smile with professional teeth whitening can also make you look and feel younger. Whether you just want to feel at your best on the daily school run or have plans to achieve a personal or business goal now that your routine has been restored, taking time out to invest in your teeth is well worth it.

Do, however, resist the urge to experiment with one of the many DIY tooth cleaning kits available on the high street. These home treatment kits rarely give the desired results and can leave you feeling even more dissatisfied and frustrated. That’s why we recommend investing in professional teeth whitening.

Next generation whitening

At Perfect Profiles, we are proud to offer our patients access to the very latest, next generation tooth whitening treatment – our fantastic new in-chair teeth whitening system.

Traditional whitening processes require an initial visit to the dentist to have a special tray measured, followed by up to a week of having to wear you gel-filled tray overnight. Whilst excellent results are usually achieved, the process is time consuming and relies on you precisely following the instructions provided by your dentist.

That has all changed with our in-chair teeth whitening, which allows you to have your teeth whitened in just one session – meaning you can simply come to the dentist and leave an hour later with a shiny new smile.

Why our experts recommend In-Practice Philips Zoom! Whitening

Dr. Aryan Gharakhani says

“Whiter teeth can give a great lift to people making them feel more confident and giving a great impression of health to others.  They can also help emphasise the importance placed on taking care of oneself.”

Do you offer home whitening?

If you don’t require immediate results and are happy to whiten your teeth in your own time from the comfort of your home, our Boutique Whitening at Home with professional whitening trays is a great alternative. By taking an impression of your teeth, the dentist will create a special tray in which the whitening gel is added. They will begin the whitening process by demonstrating how to use it safely and effectively to guarantee the best possible results.

Whichever option you choose, our experts will advise you on how you can ensure that your new smile stays sparkling white for as long as possible.

Ready to take back control of your smile? Book an in-chair tooth whitening session with Perfect Profiles now. With our ideally located clinics in both Wolverhampton and Luton, your brand new smile is now just a few hours away. To learn more and book your appointment now, call us on Luton 01582 518100, Wolverhampton 01902 500823. Alternatively, click here to contact us online for a quick response.

*Prices subject to change; please enquire at time of booking.





How to get whiter teeth safely

Did you know that one of the first things most people will notice when they see you for the first time is your smile? According to statistics, a happy healthy smile will not just make you feel better in general, but can also help you to enjoy more success in both your personal and professional life. With so much pressure to show your face on social media, it is hard to avoid being in the spotlight without people noticing. If you are unhappy with the colour of your teeth and have been thinking about getting your teeth whitened, you are not alone. Teeth whitening is now one of the most common cosmetic dental treatments in the UK. Read on to learn how to get whiter teeth safely.

Can I whiten my teeth myself?

If you look in any supermarket or pharmacy, you will find a huge selection of teeth whitening products available to buy. Although products bought from well known high street retailers are generally safe to use, many people find themselves disappointed with the lack of any visible results. This is because they do not contain enough of the active substances that are required to have an effect.

Stronger preparations can be found online and sometimes through outlets such as beauty salons. However, these products are being sold illegally and can be dangerous for your oral health. Illegal teeth whitening services or products put your oral health at risk. They can often prove to be a waste of money.

If the concentration is too strong, it can potentially cause irreparable harm to teeth and gums. A poorly fitted tray may also allow some of the bleaching gel to leak out onto your gums and into your mouth. This can caue blistering, sensitivity and pain.

How does teeth whitening work?

Over time, our teeth naturally become discoloured. This is due to a combination of factors including the food and drink we consume on a daily basis, habits such as smoking and drinking alcohol, general oral hygiene and age – an unavoidable factor which naturally causes our teeth to lose their whiteness.

The enamel that protects our teeth is the hardest natural substance in our body, however, it is also porous. This means that over time, staining affects not just the surface of the teeth but also the colour from within. Over the counter products may have a small effect on superficial surface staining, but are not able to penetrate the enamel and tackle this deeper staining.

Professional products available through a dentist contain hydrogen peroxide or carbamide peroxide, which at the right concentration is able to achieve truly effective results. These substances work by penetrating through the surface of the teeth and reacting with the discoloured molecules that lie beneath the surface, breaking the bonds that hold them together.

How safe is professional teeth whitening?

Provided it is carried out under the supervision of an experienced dentist, teeth whitening is completely safe.

Although it is now one of the most common cosmetic procedures, teeth whitening is nonetheless considered to be a form of dentistry and should only be carried out by a dentist or another regulated dental professional, such as a dental hygienist or dental therapist, on the prescription of a dentist. It is illegal for anybody who is not a registered dentist to offer teeth whitening services due to the risks to your oral health as we’ve already discussed.

A properly trained dentist will always conduct a thorough examination before commencing any treatment to ensure that you are suitable. They will then prepare a tray that is specially made for you, to ensure that your gums are fully protected and ensure that your teeth are evenly covered by the whitening preparation. Your dentist will also be able to ensure that the correct concentration of the active ingredient is used to ensure there is no risk to your oral health.

Many dentists offer a choice of in surgery whitening or a take home kit. In both cases, you can be sure that your dentist will only use approved, sterile substances and equipment that conform to the strict healthcare regulations that are in place to protect patients.

Here at Perfect Profiles we offer a full range of safe and effective teeth whitening treatments that guarantee exceptional results. To find out more or to book a consultation, call today on Luton 01582 518100 or Wolverhampton 01902 500823.

Celebrate Spring with a Sparkling Smile

The clocks have changed and Easter is almost upon us, which can only mean one thing – it’s officially spring! With the weather improving every day and the evenings getting longer, it’s time to say goodbye to the winter wardrobe and dig out your spring outfits. It’s also the ideal time to invest in making yourself look and feel great with a spring makeover. If you feel that your teeth are holding you back, then why not consider some of the options available to put a sparkling smile back on your face. Our experts answer some of your most common questions about teeth whitening.

How can I make my teeth look whiter?

If you feel frustrated about the colour of your teeth, you are not alone – it is one of the most common complaints of UK adults as far as their teeth are concerned. If you’ve tried buying whitening products over the counter at your local supermarket or pharmacy, you may be even more frustrated at having put in the effort and expense to see nothing in return. Our advice – always opt for professional teeth whitening performed by a registered dentist.

Because of strict health and safety rules, high street products are only allowed to carry a very small amount of the active substances required to remove stains and as a result simply aren’t able to tackle the real cause of staining. Only a dentist has access to chemicals that are suitably strong to get the desired results.

What causes tooth staining?

It is important to remember that your teeth will naturally lose their colour and shine over time as a natural result of aging. Although some lifestyle factors such as frequently drinking coffee, tea or red wine or smoking or chewing tobacco will significantly increase the likelihood of discoloration, even those who go to great lengths to protect their teeth can still find themselves wishing they could whiten them up.

In most cases, the appearance of staining is not caused by surface discolouration alone, but by deeper stains that have penetrated the enamel. These stains are much more stubborn and DIY kits are not capable of tackling them.

How does professional teeth whitening work?

Professional teeth whitening uses carbamide peroxide or hydrogen peroxide as the whitening agent. At the right strength, it is able to penetrate the enamel and reach the discolored molecules inside your tooth. Oxygen molecules from the whitening agent then react with the discolored molecules in your teeth, causing the bonds to breakdown and thus eliminating the stains.

Is teeth whitening safe?

As long as you have your teeth whitened by a qualified, registered dentist then the procedure is completely safe. There are several reasons to choose a dentist. They will only use approved substances that are of the correct strength, and will give you a thorough examination before commencing any treatment to ensure it is suitable for you. They will also ensure that sensitive areas such as your gums are not exposed to the whitening chemicals, helping to avoid the risk of discomfort. Finally, you can be sure that everything – both substances and equipment – will be compliant with the strictest hygiene rules.

What teeth whitening option is best for me?

Here at Perfect Profiles, we offer two popular and reliable teeth whitening options, Philips Zoom! In-Chair Whitening and Boutique home whitening.

For people looking for quick results, we’d recommend our in-chair Philips Zoom! Treatment. This treatment comprises of a 60 minute session made up of 4 x 15 minute whitening sessions, as well as a scale and polish beforehand and a free consultation.

If you would prefer to whiten your teeth in your own time at home and are prepared to wait for results, we suggest our Boutique home whitening option. Our home whitening kits use professional whitening trays made from impressions taken of your teeth in-practice, which you can then use during the day or overnight, depending on your preferences. The double action formula tackles persistent surface stains and at the same time penetrates deep into the teeth to clean from the inside. The treatment gets to work quickly, often resulting in visible results within a week.

Ultimately, the choice of teeth whitening treatment will depend on your lifestyle and how quickly you need your teeth whitened.

Planning a wedding this summer?

If you are planning a wedding this summer and want picture perfect smiles all round for the big day, then check out our fantastic new wedding packages which offer everything for the bride and groom to smile with confidence, as well as fantastic discounts for guests. View our wedding packages page for more details.

Win a free home whitening kit with our Facebook competition

Want to be in with a chance to get whiter teeth for free? Simply head over to our Facebook page and like and share our post to get automatic entry into a competition to win a free Home Whitening kit!

To find out more or book your teeth whitening treatment now at a clinic near you, call today on Luton 01582 518 100 or Wolverhampton 01902 500 823.


Enjoy Autumn with a Brighter, Whiter Smile

Summer might be over but there’s no reason to feel down – there’s plenty to smile about in autumn. The cooler temperatures and shorter days are a great excuse to refresh or reinvent your image, experimenting with the latest seasonal styles and digging out some of your favourite clothes that you haven’t worn for a long time. Why stop at your clothes and hair, when you can give your smile a makeover of its own as well? After all, it is the first thing most people notice about you. If you haven’t already tried professional teeth whitening, here are the answers to the most common questions.

Why choose teeth whitening?

As we go about our daily lives, our teeth naturally begin to fade and lose their shine. The food and drink we consume on a daily basis plays a big part. Whilst lifestyle choices we enjoy as adults such as smoking or drinking red wine or coffee will make this happen even faster.

Research shows that your smile is the first thing most people notice about you. If you are frustrated with the appearance of your teeth and find yourself avoiding smiling, people may mistakenly think that you are unhappy or even depressed. Although this may well not be the case, your teeth can nonetheless have a real impact on your confidence and sense of self-esteem, sometimes without you even realising.

There are many over the counter teeth whitening products available. However, if you have already tried these you will know that they offer disappointing results. This is because by law they are only allowed to contain very low amounts of the active substances. Dentists are able to offer safe treatments using much stronger concentrations, ensuring you see visible results.

Is teeth whitening safe?

In order to ensure that teeth whitening is safe for you, it is always recommended to get it done professionally by a registered dentist. This means you can be sure that the treatment you receive is completely safe and suitable for you. A qualified, registered dentist will always use approved substances that comply with strict hygiene and safety rules.

Before any treatment, the dentists here at Perfect Profiles offer a free consultation and comprehensive check to ensure that your teeth are in good health, as tooth whitening treatments cannot be carried out when oral health problems such as cavities or infections are present.

Which teeth whitening treatment should I choose?

At Perfect Profiles Dental Implant Centres, we offer two types of teeth whitening designed to suit your lifestyle. Our in-chair Philips Zoom! treatment is a 60 minute session consisting of four 15 minute whitening sessions, a scale and polish beforehand and a free consultation. The treatment guarantees your whitest smile in just one visit and is proven to be safe and effective.

For those who do not need results quickly, we also offer home whitening kits with professional whitening trays made from impressions taken of your teeth in-practice. These are ideal for people who would prefer to whiten their teeth in their own time at home.

Do you want to enjoy a brighter, lighter smile this autumn? Call us today on Luton 01582 518 100 or Wolverhampton 01902 500 823 to book your free consultation now or if you prefer, use our online appointment booking system.


Celebrate summer with a world class smile

Whether it’s tennis, cycling or football that gets you going, there’s plenty to smile about this summer. Wimbledon, the Tour de France and the football World Cup have given us plenty to enjoy over the last few weeks and there is plenty more to come on this summer that just keeps on giving.

If, however, you are one of the many people who are unhappy and self conscious about their smile, then you may well be finding any excuse to avoid showing your smile. If you’ve found yourself ducking out of the celebrations, avoiding the sporty selfies and getting frustrated by the beautiful smiles that you keep seeing on the presenters, pundits and sports stars then teeth whitening could be the perfect option for you – and you don’t need to be a sporting superstar to be able to afford it!

Why choose teeth whitening?

Almost everybody dreams of having the shiny, bright smile they once had. As we get older and our teeth are constantly exposed to staining from what we eat and drink, they naturally lose some of their sparkle. Any food and drink can cause a certain amount of staining over time and this is made much more noticeable by habits such smoking or regularly consuming coffee or red wine.

As your teeth slowly become less white, you can begin to lose your confidence and become increasingly self-conscious about your appearance. For some people, this eventually leads to them avoiding putting themselves in the spotlight, meaning they can miss out on opportunities such as promotions or new jobs. Others find reasons to duck out of family photos and holiday snaps. Luckily, teeth whitening is a simple way to restore the natural colour and sparkle of your teeth, leaving you feeling refreshed and reinvigorated.

Will teeth whitening work for me?

Many people will have spent money on whitening toothpastes and over the counter whitening kits only to find that they really don’t get the results they were promised. This can leave you feeling frustrated and out of pocket, and wondering if it will ever be possible for you to have a whiter smile.

There are two main reasons that publicly available products such as these do not generally work. Firstly, they are only allowed by law to use low concentrations of the active ingredients required to remove stains – often not enough to be effective. Secondly, not all tooth staining and discolouration is on the surface. It is the deeper staining that builds up in cracks in the enamel and beneath the surface of the tooth that cause the more visible change in colour, and a whitening toothpaste will have no effect on this. Even if you have been disappointed with your own efforts to whiten your teeth, professional teeth whitening is guaranteed to get results.

What are my options for professional teeth whitening?

Here at Perfect Profiles, we offer two types of teeth whitening designed to suit your lifestyle.

Philips Zoom! In chair whitening

Our in-chair Philips Zoom! treatment is a 60 minute session consisting of 4 x 15 minute whitening sessions, a scale and polish beforehand and a free consultation. With the Philips Zoom! WhiteSpeed lamp, you can achieve your whitest smile whilst relaxing in the knowledge that the treatment is completely safe for your teeth and gums. The treatment also offers adjustable intensity settings and can be customised to eliminate sensitivity to maximise your comfort. There are four simple steps to getting a world class smile with Philips Zoom! In chair whitening:

  1. Come and see us for your free consultation, where you’ll be able to discuss your expectations and talk about any concerns or questions you have regarding the treatment.
  2. Have a scale and polish (included) to ensure your teeth are squeaky clean ready to go brighter.
  3. Enjoy 4 x 15 minute whitening sessions all on the same day to achieve the best results.
  4. Take home your top-up whitening kit to keep your new and improved smile fantastically white!

All this is available for just £449!*

Boutique Home kit whitening system

Perfect Profiles also offer home whitening kits with professional whitening trays made from impressions taken of your teeth in-practice. These suit people who would prefer to whiten their teeth in their own time at home.

A cheaper and popular alternative to in chair teeth whitening, with home whitening your dentist will use an impression of your teeth to create a special bespoke fitted tray in which Boutique’s whitening gel is added. They will start off the whitening process and demonstrate how to use it. You will need to wear the tray overnight for about a week.

Although the home gel is the same strength as the in-chair whitening, the treatment is delivered over a longer set of time meaning it takes longer to get the desired results.

Home whitening is available for just £249.*

Staying safe

Whichever option you prefer, it is highly recommended to have any teeth whitening treatments carried out by a professional dentist, as it is a treatment that can be dangerous if your standard of oral health is not professionally assessed as being safe to undergo it.

Our expert dentists will offer a free consultation and comprehensive check prior to any treatment, to ensure that your teeth are in good health. Please be aware that tooth whitening treatments cannot be carried out if oral health problems such as cavities or infections are present.

Book your new smile today

To turn your dream of a shiny, white smile into reality today and get results to celebrate this summer, give the team at Perfect Profiles a call today on Wolverhampton 01902 500823 or Luton 01582 518100. Alternatively, click here for more options to contact us.

*Prices correct at time of publication and may be subject to change at any time. Please request the current price when booking your treatment.


3 Reasons why you deserve professional teeth whitening

There was a time when having shiny white teeth and a perfect smile were considered something that was only available to the rich and famous – and indeed, unless your smile was to be seen on the silver screen, magazine covers or billboard advertisements it was hard to justify your desire to have brighter, whiter teeth. A lot has changed since then however, and new technologies have led to reduced costs, making professional teeth whitening available to everybody.

The benefits of having your teeth whitened are far more than just cosmetic. The increased levels of self-esteem and confidence and the improved sense of well-being that come with having confidence in your smile benefit many areas of life. Read on for three reasons you deserve professional teeth whitening now.

1. Be yourself

Our teeth naturally lose their whiteness over time as a result of many factors such as diet and lifestyle. Even if the change is imperceptible to most, as individuals we tend to be much more conscious of our appearance and our perceived faults. Our teeth are a major player in how we judge ourselves. This is hardly a surprise when they are on display every time we speak, eat, smile and interact with others.

When we become self-conscious about our smiles, we tend to begin hiding our mouths when we speak, avoiding eating in public and even sometimes start to opt out of social gatherings altogether. We also tend to avoid expressing ourselves in any way that might overly expose our teeth. The end result of all these seemingly trivial changes in behaviour can be that our friends and colleagues subtly sense that we are not being ourselves – but may well be completely unaware why they even feel this. Nonetheless, it can, over time, begin to have a negative effect on our personal and professional relationships.

2. Have the confidence to succeed

There is no secret recipe to success, that much is known for certain. But what is also well documented is that confidence is a major factor. Our confidence can be boosted by a smile we are comfortable with. In fact, studies have shown that people who smile more are perceived to be more confident, and as a result are likely to do better in all areas of life, especially when it comes to professional areas such as job interviews and sales pitches. Getting your teeth professionally whitened should not be seen merely as a cosmetic decision. It can also be a major investment in your future success that is well worth the relatively low cost of the treatment.

3. Look and feel younger

Our teeth are subjected to a huge amount of wear and tear over the course of a lifetime. It’s no surprise that over the years they will begin to fade and lose some of their natural shine. For some, this gradual shift can also begin to affect the appearance of aging, causing them to look and feel older than they really are. Luckily, most staining of the teeth is completely reversible. With the help of a qualified dentist, a teeth whitening treatment can actually help you to roll back the years. Now that’s something to smile about!

In surgery or at home whitening – the choice is yours

At Perfect Profiles we know how much your lifestyle matters. That’s why we offer two types of teeth whitening designed to suit your needs. Our in-chair Philips Zoom! treatment is a 60-minute session consisting of 4 x 15-minute whitening sessions. As well as this, you will receive a scale and polish beforehand and a free consultation. With the Philips Zoom WhiteSpeed lamp, you can achieve your whitest smile in just one 60-minute visit to your dentist’s surgery. It’s backed by studies that have shown it is safe and effective for your teeth and gums. With its varying intensity settings, treatment can be customised to eliminate sensitivity to maximise your comfort.

We also offer home whitening kits with professional whitening trays made from impressions taken of your teeth in-practice. These suit people who would prefer to whiten their teeth in their own time at home. Our experts use the Boutique Whitening system, which is safe, effective and trusted by the very best dentists.

To learn more about teeth whitening with Perfect Profiles Dental Implant Centres or to book your consultation now, call us on Luton 01582 518 100, Wolverhampton 01902 500 823 or alternatively click here to enquire online and a member of the team will get right back to you.


Teeth Whitening – Know the facts

  1. Teeth whitening is safe if carried out by a trained dental professional
  2. It is illegal for anyone other than a trained dental professional to carry out teeth whitening
  3. Only use products provided by your dentist, they are trained to know what will be safe
  4. Over the counter kits may not be safe to use, these can be harmful or produce poor results

Did you know?

74% of surveyed adults think an unattractive smile can negatively effect professional success!